SEPT. 8-11, 2019   |   MUSIC CITY CENTER   |   NASHVILLE, TN

Brought to you by the
Society for Healthcare Strategy & Market Development

Composing the Future of Health Care Strategy


SHSMD Connections 2019 will feature five expert keynote speakers! 

Harness the Power of Joy and Celebrate Your Purpose

Sunday, September 8 | 5:00 - 6:30 p.m.
ShabnamShabnam Mogharabi is CEO and Executive Producer at SoulPancake, an award-winning media and entertainment company founded by actor Rainn Wilson that explores ‘Life’s Big Questions’. SoulPancake spreads joy and celebrates the human experience by producing and curating uplifting, thought-provoking content that is distributed on television, online, at live events, and through branded engagements.

Joy has the power to feed our sense of purpose and also create an innovative company culture. In this insightful, interactive keynote Shabnam Mogharabi will share practical tips and easy-to-implement learnings from her work creating uplifting and inspiring video content about what it takes to truly bring more joy into your life both personally and professionally. Dig into the lessons learned from the field of positive psychology on how to share thoughtful storytelling around the importance of gratitude and finding your voice. Learn how to get your audiences to shift their perspective on the infectious power of joy.

Shabnam Mogharabi is the CEO of SoulPancake, an inspiring entertainment company she co-founded with actor Rainn Wilson that creates daily positive, socially conscious videos about human connection. 

Sponsored in part by  Healthgrades

America Then and Now

Monday, September 9 | 8:00 - 9:00 a.m.
MeachamJon Meacham is a contributor to TIME and The New York Times Book Review and is a highly sought-after commentator, regularly appearing on CNN and MSNBC. Known as a skilled orator with a depth of knowledge about politics, religion and current affairs, Meacham brings historical context to the issues and events impacting our daily lives. His latest #1 New York Times bestseller, The Soul of America: The Battle for Our Better Angels, examines the present moment in American politics and life by looking back at critical times in U.S. history when hope overcame division and fear. Meacham is a co-author of the recently released book, Impeachment: An American History, which reveals the complicated motives behind the three impeachments in U.S. history.

Jon Meacham is a Presidential historian and Pulitzer Prize-winning author.

Sponsored in part by 

D.I.Y. Innovation

Tuesday, September 10 | 12:20 - 1:40 p.m.
“Innovation is the difference between ‘Why didn’t I think of that?’ and ‘Why didn’t I think like that?’” As businesses scurry in pursuit of “big I” Innovation — exponential technologies, cultures of innovation, and the like — Sekou Andrews will teach how to see through the “little i’s” of an innovator, by innovating from within. Offering fresh perspectives on embracing failure, bold thinking and anticipating disruption, Sekou also shares his own story about the risks and rewards of disrupting the speaking industry with a cutting-edge style of communication. This insightful and inspiring talk often surprises leaders with how much it discomforts, delights and transforms them on a business and personal level. 

Sekou Andrews is the creator of Poetic Voice, a new, cutting-edge speaking category that seamlessly fuses inspirational speaking with spoken word poetry to make messages more moving and memorable.

Why Medicine Must Adopt a Consumer-Oriented 'Marketing Mindset'

Tuesday, September 10 | 3:00 - 4:20 p.m.
To solve the dire dilemma health care has been stuck in for decades, we must 'reframe' the system —reorient our thinking, redefine the challenges and redirect our strategies, tactics and resources. The fundamental reframe Dr. Neuwirth recommends is what he labels the 'Marketing Mindset'.  This is the foundational set of customer-oriented principles used in every other industry, except for health care.  It is a mindset focused on connecting with people, identifying and meeting their needs through customized value propositions, developing meaningful relationships and creating sustained behavior change.  In this keynote, Dr. Neuwirth will outline the steps of the Reframe Roadmap and illustrate the elements of the Marketing Mindset with real-life examples. This is a critically important presentation for anyone with a background in health care marketing, strategy and innovation and an interest in humanizing health care! 

Dr. Zeev Neuwirth is Senior Medical Director of Population Health for Atrium. Producer and host of an award-winning podcast called, "Creating a New Healthcare" and author of 'Reframing Healthcare - A Roadmap for Creating Disruptive Change'. 

Sponsored in part by 

Transformative Leadership: Motivating Teams

Wednesday, September 11 | 11:00 a.m. - Noon
An empowering and proven leader, Carla Moore is passionate about helping others activate their personal power through reflection, real talk and laser focus. She will present on leadership transformation — harnessing passion and purpose to transform the way you lead. She is passionate about sharing her story with others and helping them achieve breakthroughs in their personal and professional lives. She began her career with HBO as an entry-level sales trainer 20 years ago and worked her way up, working in multiple departments. Carla now serves as Vice President of Sales Strategy and Education, where her team is helping to redefine the company’s brand training narrative, discover new sales approach strategies and develop specialized sales training curriculum and continuous education programs for sales brand ambassadors.

Carla Moore is Vice President of Sales Strategy and Education at Home Box Office (HBO).

Sponsored in part by

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